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Mel Rivera is an accomplished professional with extensive experience in sales and marketing. Currently a Partner and General Manager at Mario Mercado Associates / Techne Marketing since September 1992, Mel has also served as an Independent Sales Representative for Polk Audio and Candle-lite Company from 2011 to 2023. Additional roles include Manufacturers Sales Representative at Fun-Time Int'l Inc. (2011-2013) and Holiday Housewares (1998-2001), as well as Manufacturers Sales Representative for Nordic Ware (1998-2000). Mel's background in sales is complemented by an MBA in Marketing from Universidad Metropolitana, earned between 2005 and 2009, and a BA in Communications from Universidad del Sagrado Corazón, completed from 1992 to 2000.