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Gerardo Guzman has a diverse work experience spanning over two decades. Gerardo most recently worked at Polaris I/O as the GM of Media, Technology, and Consulting from May 2023 onwards. Before that, they held several senior roles at Nielsen, including Senior Vice President of Global Growth Partners from January 2021 to May 2023, SVP Product Connected TV Measurement from April 2020 to May 2022, SVP of Product Leadership for Advanced Video Advertising from August 2019 to May 2022, SVP of Product Leadership for Audience Measurement from November 2018 to August 2019, and Vice President of Product Leadership for Audience Measurement from July 2014 to August 2019, where they were responsible for managing traditional local audience measurement services and integrating census-like data. Prior to their time at Nielsen, Gerardo held positions at Scarborough Research and The Nielsen Company. Gerardo also worked at Nielsen Wireless and Interactive as the Business Development and Marketing Director and at SRDS as the Senior Director of Information Services.

Gerardo Guzman obtained a Bachelor of Business Administration (BBA) in Business Management from the University of Notre Dame, attending from 1987 to 1992. Gerardo later pursued a Master of Arts (MA) in Management and Communications from Northwestern University, attending from 1997 to 1999.