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Sander Werring is an accomplished executive with extensive experience in sales and marketing within the health and fitness and luxury goods sectors. Currently, Sander serves as CEO and Group Executive Vice President of Sales at Polar Electro Oy, leading a B2B solution-selling strategy to empower health and fitness operators with wearables and digital solutions. Sander has also held the position of Managing Director for Polar Electro's Benelux Companies, overseeing operations for both Belgium and the Netherlands. Additionally, Sander contributes to the industry as a board member of the Dutch Association of Sport Product Manufacturers and Wholesalers (FGHS) since 2012. Prior to these roles, Sander worked as Marketing- & Sales Manager at Deco Brand & Retail Management and as Group Brand Manager at L'Oreal Luxury Products, where responsibilities included managing marketing, training, and sales for various luxury brands. Academic background includes a Bachelor of Economics in Marketing from Amsterdam University of Applied Sciences.