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Ben Cundall has a diverse work experience in the gaming and gambling industry. Ben started their career at Paddy Power Betfair as a Commercial Operations Specialist, where they were responsible for executing marketing campaigns and assessing financial risks. Ben then worked at BGO Group as a Promotions Manager, overseeing all casino promotional activities. Cundall later joined 21Bet as the Head of UK, managing various aspects of the sportsbook and casino business. After that, they joined Oddschecker Global Media as a Casino and Poker Affiliate Manager. Currently, Cundall is working at PokerNews, where they have held the positions of Commercial Manager, Senior Commercial Manager, and is currently serving as the Head of Commercial and Live Events.

Ben Cundall attended the University of Leeds from 2006 to 2009, where they received a Bachelor of Arts (BA) degree in Business Administration and Management, with a focus on General studies.