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Dawn Keathley has a diverse work experience spanning over three decades. Dawn started their career at Time Warner Cable in 1992, where they held various roles, including TeleSales Manager and Local Sales Manager for Media Sales. In 1995, they founded Keathley Advertising and served as the Owner until 2012. Dawn then moved to InfoCision Management Corporation, where they worked as the Director of New Business Development from 2011 to 2015. Following that, they joined GBM Golf as the Vice President of Client Services from 2015 to 2017. In 2017, they founded Shopper Elite LLC and has been serving as the Founder & CEO since then. Most recently, in 2022, they joined PointCentral as an Account Executive for the West USA region. Dawn Keathley has a rich and varied background in sales, advertising, and business development.

Dawn Keathley attended Malone University from 1996 to 1998, where they obtained a Bachelor's Degree in Business Management and Marketing. Prior to that, they pursued their education at The University of Akron but did not complete a degree there.