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Lori Solomon is a seasoned professional in the field of copywriting and content management, currently serving as the CX Content Manager at Point32Health since June 2021. With over 25 years of experience, Lori operates Lori Solomon Creative, a comprehensive creative agency established in 2002, and has held significant roles at various prominent companies such as Harvard Pilgrim Health Care and Coldwater Creek. Lori's expertise spans managing teams of writers, producing SEO-rich content, and developing strategic messaging for both digital and retail channels across notable brands. Educationally, Lori possesses a BA in Advertising and Psychology from Syracuse University.