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Michelle Auchter has spent the past 20+ years serving as the trusted advisor of Fortune 500 organizations on their business, digital, and marketing strategies. She enjoys collaborating with clients and internal teams alike to help clarify their vision and drive initiatives forward. She most often will find me spearheading engagements that intersect digital and customer experience, marketing, content, and customer insight. I have been responsible for teams large and small at a myriad of agencies and consultancies, including my own firm. Creating valuable experiences that exceed end-user expectations is a primary motivation.