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Farrell has built mobile technology product and services based business units from conceptual design through multi-million dollar global enterprises, including founding and managing businesses and groups at IBM, Apacheta, VeriSign / inCode, NBC, DMI, and Pogo Corporation.

He has worked in multiple countries in consulting, and has published numerous articles and spoken at multiple conferences on mobile technology.

Farrell has a B.S. in Business / Math Sciences from the University of North Carolina - Chapel Hill.