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Michiel Rigters is an accomplished professional in the field of digital marketing and growth management, currently serving as the Head of Growth NL at Podimo since February 2022. Prior to this role, Michiel held various positions at Storytel from August 2015 to February 2022, including Global Measurement & Attribution Lead, SEO Lead, Global Online Marketing Manager, and Online Marketing Manager NL. Michiel's experience also includes serving as Online Marketing Manager at Uitgeverij Luitingh-Sijthoff B.V. from January 2013 to August 2015, focusing on digital marketing channels, organic growth, and social media management. Earlier in the career, Michiel worked as a Community Manager & Online Marketing for VBK uitgevers, and held a PR position at Ambo|Anthos Publishers. An educational background from the Amsterdam University of Applied Sciences and further studies at Leiden University complement Michiel's extensive expertise in online marketing and community management.