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Alaa Essam El-Noshokaty began their work experience as a Senior Account Executive at Click Holding in 2009. Alaa then worked as a Sales Executive at Sout Alqahira from 2010 to 2011. In 2011, they joined Future Media and Telecommunications Group as a Sr. Sales Executive, later progressing to roles such as Sales Supervisor, Brand Manager, and finally Sales Manager until 2019. From 2019 to 2020, they worked as a Sales Director at Media World. Currently, Alaa is employed at POD Egypt, initially serving as a Sales Director and now as the Group Sales Director since 2021.

Alaa Essam El-Noshokaty completed a Bachelor's Degree in Mass Communication/Media Studies from the International Academy for engineering and media Science - IAEMS, from 2003 to 2007. Later, from 2009 to 2011, they obtained a Professional Diploma in Marketing Communication from the AUC - School of Continuing Education.