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Kristen Massey Lawrence has worked in marketing and design for over 15 years. Kristen began their career in 2004 as a Marketing Consulting, Design + Strategy for Stilts. In 2006, they worked as an Art Director Intern for Launch Agency. Kristen then moved to The Integer Group in 2008 as an Interactive Art Director. In 2011, Kristen became a Senior Art Director at AvreaFoster, where they concepted, designed and managed creative and strategic campaigns, branding, and design. In 2012, they became Co-owner and Design Director of Twinkl Media, creating and running custom, high-end mobile apps. In 2014, Kristen became Marketing & Creative Director at iDonate. Most recently, in 2021, they took on the role of Head Of Marketing at Pocketstop.

Kristen Massey Lawrence attended the University of North Texas from 2003 to 2007, where they earned a Bachelor's Degree in Communication Design and Music.