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Keith Munro has had a long and successful career in marketing. Keith began their career in 1994 as a Brand Manager at Unilever, where they were responsible for classic marketing, sales, category management, and brand management. In 1999, they joined Electronic Arts (EA) as Vice President Global Marketing, where they were head of global marketing for EA SPORTS NBA, NHL, SSX/Action Sports, and UFC/Fighting franchises. In this role, Keith drove franchise strategy, product positioning, marcoms, and go-to-market plans. Keith also served as Vice President Global Marketing for EA GAMES, where they were head of global strategy and marketing for a portfolio of EA GAMES franchises. In 2013, Keith started Munro Marketing & Strategy, a part-time, referral-only consulting practice. In 2015, they became Head of Marketing at Sports Illustrated Play, where they directed all aspects of brand development, marketing, strategy, positioning, content, communications, and go-to-market planning. In 2020, Keith became Chief Marketing Officer at CareHive Health, where they helped connect people to the right care at the right time to attain better outcomes and lower costs. In 2021, Keith joined Ingreendients Beauty Co. as an Advisory Board Member. Finally, in 2022, Keith became Chief Marketing Officer at Pocketful of Quarters, where they helped build the world's greatest arcade.

Keith Munro has a diverse educational background. Keith holds an MBA from McGill University in International Business & Asian Studies, a French Language Bursary Program from Université Laval, a BA Honors from Queen's University in Psychology and Political Studies double major, and an International Baccalaureate from Lester B. Pearson College.