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Santiago Echeverria began their career in 2014 as an Administrative Asset Manager at GestionAr, where they worked from July 2014 to March 2016. In 2019, they worked as a Performance Analyst at Uke! Growth Marketing from January to July, and then as a Brand Analyst at Prisma Medios de Pago S.A. from September 2019 to October 2020. In 2020, they joined VTEX as a Business Development Representative from October 2020 to April 2021. Currently, Santiago is working at POAP - Bookmarks of your life, initially as a Customer Success Manager from April 2021 to January 2022, and then transitioning into the role of Key Account Manager from January 2022 onwards.

Santiago Echeverria completed their Licenciatura in Marketing from UADE, from the year 2014 to 2018. Before that, they completed their Bachillerato Bilingüe from Barker College, from the year 2008 to 2013. In addition to their formal education, Santiago has obtained several certifications. Santiago completed the Financial Markets certification from Yale University in April 2020. In November 2018, Santiago obtained the Advanced Google Analytics certification from Google. Prior to that, they achieved the Google Analytics for Beginners certification in July 2018. In April 2019, Santiago received the Waze Ads Fundamentals certification from Google. In February 2019, they earned the Google Ads Video certification, followed by the Google Ads Display, Mobile, and Search certifications in January 2019. Additionally, Santiago obtained the Shopping Ads certification from Google in January 2019. Finally, Santiago holds an IGCSE certification from the University of Cambridge, although the specific dates of obtaining this certification are not provided.