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Fernando Guimarães Horlle started their work experience in 2009 as a Trainee at Social Trade Organisation (STRO), where they worked until 2011. In 2011, they joined Pmweb as a customer support intern and eventually became the Head of Planning. In their current role, Fernando leads a team responsible for strategic planning and integrating different areas and data to create relevant and tailored customer journeys for some of the biggest brands in the Brazilian retail, e-commerce, and fashion markets.

Fernando Guimarães Horlle's education history includes pursuing a Mestrando em Design Estratégico with a specialization in Cenários Futuros at Unisinos from 2020 to 2021. Prior to that, they completed a Master of Business Administration (MBA) in Ciências do consumo aplicadas at ESPM Escola Superior de Propaganda e Marketing from 2013 to 2014. Fernando also holds a degree in International Relations with a focus on International Marketing from ESPM Escola Superior de Propaganda e Marketing, which they earned from 2008 to 2012. No further information is provided about Fernando's education beyond these experiences.