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Olena Kharchenko is a seasoned professional in market research and analysis, currently serving as the Market Intelligence Manager at Growe since July 2022, focusing on markets in Africa, Asia, and Latin America. Prior to this role, Olena held positions such as Brand Insights Researcher and Head of Research at Genesis Tech, where market research was concentrated on Africa. Previous experience includes leading social media research at YouScan and holding a sociologist role at TIW AG, along with academic involvement as an assistant professor at Taras Shevchenko National University of Kyiv for nearly a decade. Olena's background in research commenced at the National Academy of Sciences, Institute of Sociology, and includes a Master’s degree in Sociology from Taras Shevchenko National University of Kyiv.