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Anna Shelefontiuk is a seasoned professional in CRM and marketing, currently serving as the CRM Team Lead for Sport at Growe since August 2023. Previously, Anna held similar leadership positions at PMI and Parimatch Ukraine, focusing on the Sport&Casino segment. An extensive background in CRM and email marketing includes a tenure at Multiplex Holding, where Anna led the creation and execution of omnichannel marketing campaigns aimed at enhancing customer acquisition and retention. Additional experience encompasses roles as an Email Marketing Specialist at Livepage and a Senior Email Marketing Specialist at eSputnik.com, where strategic email marketing initiatives were developed for diverse clients. Educationally, Anna holds a PhD in Digital Journalism and a Master's degree in Journalism from Dnipropetrovs'kij Nacional'nij Universitet.