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Yimei Xu is a Senior Digital Analyst at PMG, where expertise in strategy, creative, media, and insights contributes to delivering digital solutions. Prior experience includes roles as a Performance Marketing Analyst at VIVA EVE, Project Research Intern at SIS International Research, and DHR Research Intern at UNICEF. Additional experience encompasses positions as a Digital Engagement Assistant at Get Schooled Foundation and Risk Analyst at Seattle City Light. Yimei Xu holds a Masterā€™s Degree in Marketing Analytics from New York University and a Bachelorā€™s Degree in Economics with a minor in Math from the University of Washington.