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Yash Shah is a seasoned marketing and strategy professional with extensive experience across various industries. Currently serving as the Strategy and Insights Senior Manager at PMG since March 2023, Yash previously held the role of Director of Strategic Partnerships & Marketing Activation at Bakkt from August 2021 to December 2022. Prior to that, Yash managed vehicle marketing and communications at Toyota North America from June 2017 to August 2021. Additional roles include Senior Marketing Analyst at JCPenney and Senior Brand & E-Commerce Analyst at PepsiCo - Frito Lay, as well as a Marketing Analyst position at Call Box. Yash holds a Bachelor of Science in Marketing/Business Communications from The University of Texas at Austin and a Master of Science in Management and Operations from The University of Texas at Dallas.