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Rick O'Neill, FRSA, is a seasoned digital consultant and founder of LTF Digital, established in June 2008, specializing in digital solutions for the global Medical Aesthetics market. Alongside LTF Digital, Rick provides expertise as a digital consultant for Merz Aesthetics UK and Ireland, as well as Aesthetic Entrepreneurs. Additionally, Rick serves on the Committee for the Digital Interest Group at PM Society. Formerly, Rick held positions with Allergan Aesthetics and VizThink London, where contributions included organizing visual communication events. Rick co-founded Cognac UK Ltd / The Big Picture Company, specializing in visual content for high-profile clients, and served as Head of Online Marketing at Aristotle Corporation. Rick holds a BA (Hons) in Product Design & Marketing from the University of Southampton.