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Xewani Makhubela is an experienced professional in market research and project management, currently serving as a Project Manager at Plus 94 Research since July 2021, where responsibilities include preparing research proposals, managing project administration, and designing research instruments. Additionally, Xewani holds the position of Market Research Analyst Graduate at PHILAFRICA FOODS (PTY) LTD (AFGRI) since May 2017, focusing on consumer insights for product development and conducting market research to inform marketing strategies. Earlier experience includes working as a Marketing & Business Development Researcher at Hogan Lovells, contributing to business intelligence projects and client research. Xewani earned a BCom Honours in Marketing Management and a Bachelor of Social Science with a focus on Psychology and Marketing from the University of KwaZulu-Natal.