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Michael Traub is a seasoned executive with decades of global experience across sales, marketing, manufacturing, distribution, and finance in the consumer durables and home appliance industries. Traub is the former CEO of Serta Simmons Bedding, the leading bedding manufacturer in North America, where he orchestrated the merger with direct-to-consumer mattress brand, Tuft & Needle. During his leadership tenure as CEO and Board Member at Serta Simmons Bedding, he led the company through the most significant transformation in its history.

Prior to that, he served as President and CEO of BSH Home Appliances for North America, which includes the Bosch, Thermador and Gaggenau brands, where he led the development of award-winning products and dramatically increased market share. In addition to his role as CEO of BSH Home Appliances Corporation in North America, Michael also served as a member of the Board of Directors for BSH in the United States and Chairman of the Board in Canada. Traub was the President and CEO of BSH’s Latin America division, based in Sao Paulo, Brazil, where he restructured its sales and industrial footprint. Prior to that he held several leadership positions at BSH in Europe and Asia Pacific.