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Alex Zenovic has extensive work experience in various marketing and creative roles. From 1999 to 2001, they served as an Art Director at Lowe Broadway Advertising. Alex then joined iAsiaWorks as a Creative Manager from 2000 to 2002. Alex later became the Creative Director at Red Earth Cosmetics, where they managed brand equity and voice through advertising, packaging design, visual merchandising, and PR from 2002 to 2008. Alex then joined Pryde Group, starting as the Creative Director from 2008 to 2014, responsible for creative vision, marketing communication campaigns, and brand equity building. Alex then advanced to the Group Marketing Director role, responsible for branding and marketing strategy for brands within the Group until 2017. Finally, they served as the Chief Marketing Officer and Executive & Marketing Director at PLUG Hong Kong, where they played a crucial role in revenue generation, marketing initiatives, and exploring business opportunities.

Alex Zenovic received a Bachelor of Science degree in MediaLab Arts from the University of Plymouth, where they studied from 1995 to 1999. Prior to that, they attended Shatin College from 1990 to 1995, and OŠ Branko Radičević from 1986 to 1990.