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Peter van der Hoef has been working in the purchasing and brand management field for several companies since the mid-90s. With a Bachelor's degree in business management from De Montfort University, Peter has experience as a Purchaser at Dekker Zevenhuizen and Intercedent at Randstad, before moving on to their current role as Manager Brand Management and Commercial Purchaser at Plieger BV. Peter is also responsible for coordinating retail purchasing and managing the Far East Buying office for Plieger, a Cordes & Graefe Company.