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Alex Kelly has worked in the media and entertainment industries since 1989. Alex began their career as an Eastern Marketing Representative for Home Video at BILLBOARD MAGAZINE in 1989. In 1993, they became a Marketing Consultant for the Business Development Division at A&E Television. In 1994, they joined Booz, Allen & Hamilton as a Senior Associate in the Communication, Media and Technology Group. In 1998, they became the VP of New Media at Fox Filmed Entertainment and co-managed FOX.COM. In 2004, they took on the role of Head of Corporate Development at Pinnacle Systems, where they were responsible for strategy, business development and mergers & acquisitions. In 2005, they founded, became Chairman and CEO of Veeker Corporation, a VC-backed startup that created a multimedia distribution platform. Alex raised $2.5 million from angel investors and venture capital firms, and was responsible for all aspects of the company. In 2008, they became Managing Partner at Kelly GSD LLC. In 2010, they became VP of Interactive Sales and Business Development at IGT, where they were responsible for global revenue for IGT's Interactive group and held P&L responsibility for IGT's consumer facing online and mobile casinos in Europe. In 2013, they became CEO of Playsino, a social games developer and publisher. Finally, in 2017, they became Chief Executive Officer at MAKE, LLC.

Alex Kelly completed their MBA in Marketing and Management of Information, Communications, and Media from Columbia Business School between 1992 and 1994. Prior to that, they earned their BS in Entrepreneurial Studies and Finance from Babson College between 1986 and 1989.