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Frida Leding is an accomplished professional in the hospitality and tourism industry, currently serving as the Brand and Quality Manager and Assistant Managing Director at Playitas Resort Fuerteventura since February 2022. With experience at DER Touristik Hotels & Resorts, where Frida contributed to hotel development and supported the CEO team for three months in 2023, Frida has also held sales executive roles at Hoteles Elba and Sheraton Fuerteventura, focusing on rate elaboration and contract negotiations with tour operators. An educational background includes a Master in International Trade and an MBA from Fundesem Business School, complemented by a Bachelor's degree in Tourism from Florida Universitària.