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Paul Bettner is an accomplished entrepreneur and executive with extensive experience in the gaming industry. As the Founder and CEO of Playful Corp since November 2012, Paul has led innovative projects and driven the company's vision. Prior to this role, Paul served as Vice President and General Manager at Zynga from November 2010 to October 2012. Paul also founded Newtoy, where Paul held the CEO position from September 2008 to December 2010. Earlier in Paul’s career, a significant tenure at Microsoft Ensemble Studios from 1997 to September 2008 included roles such as Creative Director and Senior Software Development Engineer, alongside contributions as a Game Developer and Senior Network Engineer.