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Haynes Hendrickson is a seasoned professional with over 20 years of experience in the sports industry. Currently serving as Senior Vice President of Business Development at Playfly Sports since January 2021, Haynes has held previous leadership roles including SVP and General Manager for Sports & Live Events at MarketCast and General Manager at Turnkey Intelligence. Haynes also served as President of Turnkey Intelligence, a subsidiary of Turnkey Sports & Entertainment, where extensive analytics and research services were provided to enhance client sponsorship strategies. Earlier roles include Director of Direct Response Marketing at Kroenke Sports Enterprises and Marketing Representative for the Philadelphia Phillies. Haynes earned a degree from the University of Vermont between 1991 and 1996.