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Sam Schuler has held a variety of roles in the sports and technology industries since 2011. In 2012, they worked as a Lifeguard at Harbor Athletic Club. From 2013 to 2015, they held positions as a Delivery Driver at Frank Beer, a Client Services Coordinator at Fraser, and a Legislative & Research Assistant at Management HQ. In 2016, they began working at SportsEngine, where they held the roles of Technical Solutions Specialist, Senior Customer Success Coach, and Customer Success Coach. From 2019 to 2022, they were the Director of Technology & Data Services and Director of Digital Solutions at the United Soccer League (USL). Sam is currently a Product Manager at Players Health.

Sam Schuler attended Madison East Highschool before graduating in 2008. Sam then attended the University of Wisconsin-Madison, where they earned a Bachelor of Arts (B.A.) in Sociology and Political Science in 2012. In 2011, they also attended Universidade Federal de Minas Gerais in the same field. In 2021, they obtained a Professional Scrum Product Owner (PSPO I) certification from Scrum.org.