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Tony Haselhurst is an experienced executive in the sports, media, and entertainment sectors, currently serving as the Executive Director at Playbookx Sport / Media / Entertainment since December 2024. Prior to this role, Tony Haselhurst held various leadership positions at the West Coast Eagles from February 2003 to November 2024, including General Manager of Commercial Operations, General Manager of Marketing, Manager of Strategic Partnerships, Corporate Sales & Events Manager, and Corporate Sales Executive. Earlier in their career, Tony Haselhurst gained experience as a Sales Executive at Sport Business Group and Marcus Evans. Tony Haselhurst completed education at The University of Western Australia from 1994 to 1997 and also pursued studies at Harvard Business School, along with attending Scotch College in Perth.