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Mike Faxholm is an accomplished commercial director with extensive experience in sales, business development, and marketing across various media and distribution sectors. Currently serving as Commercial Director at Play Sports Network since January 2015, Mike previously held the position of VP Sales (Europe) at MirriAd, where the focus was on generating revenue through product placements in European markets. As the Founder and Director of Momentum Distribution Ltd, Mike specialized in the import and distribution of Nicolai mountain bikes. Additional experience includes serving as Business Development Manager at ITV and Group Head of Business Development at ids - Virgin Media, where Mike was instrumental in managing main agency accounts and developing new business opportunities. Mike holds a degree from Cardiff University, attained between 1995 and 1999.