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Gadi Amit is a seasoned industrial designer with extensive experience in leading design initiatives and entrepreneurship. Since 2000, Gadi has served as the Principal Designer and Owner at New Deal Design, while also co-founding Play Impossible in 2016. Previous roles include serving as an IDSA representative from 2000 to 2008, and holding the position of VP Design at Frog Design from 1993 until January 2000. Gadi began a career in industrial design as a Senior Industrial Designer at Scitex Corp from 1988 to 1993. Educationally, Gadi earned a B.A./B.Des in industrial design from the Bezalel Academy of Art and Design between 1985 and 1989.