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Rocío Peña Rendón currently serves as the Chief Operating Officer at PLAY Group, a position held since September 2021, overseeing operational aspects across various business lines, including Digital Performance and Software Factory, while ensuring compliance with ISO 9001 quality standards. Previous roles include General Director at PLAY Group, where financial and administrative processes were managed, and Head of Digital Transformation Projects at Valtx Perú, focusing on end-to-end project management for digital solutions. Rocío's earlier experience also encompasses leadership in customer experience management for Telefónica within the B2B segment, alongside roles in quality management and commercial support at various organizations. Academic qualifications include a Bachelor of Business Administration from Pontificia Universidad Católica del Perú, a specialization in Digital Transformation from Universidad del Pacífico, and additional certifications in branding and quality auditing.