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Willy Green

Head of Brand & Partnerships at Challenger

Willy Green has extensive work experience in various roles within the digital marketing and sales industries. Willy is currently a Partner at Keynes Digital, where they focus on programmatic advertising. Prior to this, Willy served as the Head of Brand & Partnerships at Challenger, a company that provides on-demand gaming competitions. Willy was also an Investor in the same company. Willy has also worked as the Principal at Bodega Digital, LLC., Vice President of Enterprise Sales at Adentro, Vice President of Enterprise Sales and Director of Enterprise Sales at MNTN, and Strategic Account Executive at Tealium. Additionally, they held various sales roles at FetchBack Inc., an eBay Enterprise Company, and the Phoenix Suns. Willy's career started as a Ticket Sales Representative at Arizona State University, where they demonstrated strong sales skills and built solid customer relationships.

Willy Green pursued their Bachelor's degree in Interdisciplinary Studies with a focus on Business & Mass Communications from Arizona State University. Willy attended the university from 2004 to 2008. In addition to their formal education, Willy obtained several certifications from The Trade Desk. In 2018, they became certified as a Trading Academy Specialist, Strategist, Practitioner, and Professional. Most recently, in 2023, they completed the Executive Program and Data-Driven Planning certification from The Trade Desk Edge Academy.

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