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Semmy Levit has extensive experience in commercial leadership and marketing, currently serving as a Board Advisor at PLATUM since July 2021, focusing on EBITDA growth and efficiency. Previously, Semmy held the position of Chief Commercial & Marketing Officer at Haier Europe from January 2019 to July 2021 and served as Chief Commercial Officer at Candy Group from May 2017 to July 2021, where responsibilities included full commercial oversight and P&L management across multiple regions. Semmy's career includes significant roles at Acer, where leadership encompassed revenue management exceeding $1 billion and roles in various European markets. Semmy co-founded My Secret Dressing Room in 2013, and holds a Master's degree in Business Administration from MIP Politecnico di Milano and a degree from Università degli Studi di Milano.