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Gonçalo Cruz has had a varied and extensive work experience. Gonçalo started their career in 2007 as a Consultant for Accenture. In 2011, they became a Co-Founder of WCFM and was invited to the Board of Directors of ADDICT. In 2012, they became the Managing Director of Groupon Portugal. In 2016, they took on the role of Advisor, Non-Executive Co-Founder at MOXY. In 2017, they became an Advisor, Non-Executive at Didimo. In 2020, they became Co-Founder of DDIGITT and Skinvaders. Gonçalo has also been a General Partner at Jump Willy since 2008.

Gonçalo Cruz began their educational journey in 2000 when they enrolled in the Faculty of Engineering of the University of Porto, where they received a B.Sc. / M.Sc. in Industrial Engineering and Management. In 2004, they were an exchange student at the Universidade Federal do Rio de Janeiro, studying Production Engineering. In 2011, they returned to the Faculty of Arts of the University of Porto, where they earned a M.A. in Literatures in Portuguese in 2013.