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Sofia Salata is a Marketing Specialist at PlantIn (Genesis) since September 2022, with previous roles as a Creative Copywriter at PROVID from December 2021 to August 2022, an Intern at Nestlé from June 2021 to December 2021, and a Marketing Intern at Adsapience for a brief period in July 2021. Sofia holds a Bachelor's degree in Finance and Banking from the National University of Kyiv-Mohyla Academy, completed in 2023, and is currently pursuing a Master of Science in Marketing at the University of Glasgow since September 2023.