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Heather Yelton is a seasoned marketing professional with extensive experience in eCommerce and digital marketing. Currently serving as the Senior eCommerce Manager at Snow Commerce, LLC since September 2020, Yelton oversees eCommerce programs for global brands, focusing on marketing, merchandising, user experience, and analytics. Previous roles include Digital Marketing Manager and Sr. Marketing Manager at CafePress Inc., where responsibilities encompassed various digital marketing strategies, managing licensed partnerships, and driving sales through multiple channels. Yelton's career also includes positions at Pinnacle Promotions and Harry Norman, Realtors, with a strong foundation in marketing coordination and strategy development. Yelton holds a BS in Marketing from Miami University, earned in 2002.