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Nataša Nikolić has extensive experience in brand marketing and management. Nataša is currently the Head of Brand Marketing at Planeta Sport since September 2021. Prior to this role, they worked as the Marketing Manager at Brand Point doo from February 2018 to August 2021. From September 2015 to January 2018, they served as the Head of Marketing at Beosport. Nataša also worked briefly as the Brand Operations Manager at Atlantic Grupa in 2015. Before that, they held the position of Retail Marketing Expert Coordinator at NIS Gazprom Neft from September 2011 to October 2014. Nataša has also worked in marketing roles at Hugo Boss (Franchise partner MOVEM&CO.) and S&L d.o.o. from 2003 to 2011. Nataša started their career as a Business Office Assistant at Hugo Boss (BOSS Store Belgrade) in 2002.

Nataša Nikolić completed their education at the University of Belgrade, where they obtained a degree in VII from the Faculty of Philology in 2011. In the same year, they also attended the Vinca Institute of Nuclear Sciences and became a Graphic Designer. Prior to these higher education experiences, Nataša Nikolić attended VI beogradska gimnazija and studied Social-Linguistic Sciences, although the specific years of enrollment are unknown.