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Kristina Bjelic has a diverse work experience with a focus on analytics and marketing. Kristina currently holds the position of Head of CRM at Planeta Sport since November 2021. Prior to that, they worked at Super Kartica d.o.o. Beograd, where they held two roles. From August 2020 to November 2021, they served as the Manager for advanced business analytics, and from May 2013 to August 2020, they were the Head of external communications and analytics. Kristina started their professional career at IDEA d.o.o. in August 2011 as a Marketing Team Member, where they worked until May 2013.

Kristina Bjelic completed their Bachelor's degree in marketing from Metropolitan univerzitet, Beograd from 2008 to 2013. Kristina also obtained a certification in Statistical Thinking for Data Science and Analytics (DS101X) from EDX, Inc. in April 2020.