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Jovana Nikolic is an experienced data analyst currently employed at Planeta Sport since July 2021, where responsibilities include data analysis, validation, and reporting. Prior to this role, Jovana held various positions at Telekom Srbija from September 2013 to July 2021, including Head of Segmentation and Campaign Management Section, where planning and organizing customer segmentation was key, and Head of Trends and Services Monitoring and Analysis Section for Private Customers, focusing on qualitative and quantitative analysis of market trends. Jovana also contributed as an Associate for Service Planning and as an Associate for Developing Analytic Models, utilizing BI tools for data extraction, processing, and quality monitoring. Jovana holds a Masterā€™s degree and a Bachelorā€™s degree in Electrical Engineering and Computing from the Faculty of Electrical Engineering in Belgrade, specializing in Signals and Systems.