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Sowmya Kotha is a seasoned marketing operations professional with extensive experience in managing technical aspects of marketing infrastructure. Currently serving as Sr Manager of Marketing Operations at Planet since February 2021, Sowmya previously held positions at Intertrust and BrightBytes, where responsibilities included optimizing marketing processes, utilizing tools like Marketo and HubSpot, and analyzing campaign performance metrics. Sowmya's background also includes contributions as Treasurer for the NITW Americas Alumni Chapter, overseeing finances and organizing events, and earlier experience in marketing analytics at AVT Productions and a managerial role at Hyundai Motor India Ltd. Academic qualifications include an MBA in Marketing and Marketing Analytics from San José State University and a Bachelor's degree in Mechanical Engineering from the National Institute of Technology Warangal.