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Julián Rioja has a diverse work experience in marketing and development roles. Julián currently serves as the Director of Marketing, EMEA at PLANASA. Previously, they worked as the Director of Master's degree in Agricultural Marketing at UNIR - La Universidad en Internet. Prior to that, they held the position of Director of Marketing & Development at Timac AGRO España. Julián also gained experience at Topcon Agriculture, where they served in various roles including Channel Development & Business Intelligence Manager, Product Marketing Manager & Business Analytics, Marketing Manager, and Sales & Marketing Coordinator. Julián started their career as an Iberian Marketing Assistant at CNH Industrial. Julián also collaborated on a project at the Universidad Politécnica de Madrid.

Julián Rioja earned a Bachelor's degree in Agricultural Engineering from the Universidad Politécnica de Madrid from 2005 to 2010. Julián also obtained a Master's degree in Business Administration (M.B.A.) from the Universidad Camilo José Cela in 2015 and 2016. Additionally, they completed a degree in Industrial Organization Engineering from the Universidad Pontificia Comillas from 2009 to 2012. Julián also pursued further education in Commercial Management and Marketing, earning a Master's degree from IMF Smart Education in 2011 and a Technical Superior degree from Universidad CEU San Pablo, also in 2011.