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Matthew Lee is a Founder at Threefold-Agency, Plan-Apps, and SMG. Additionally, Matthew serves as the Chief Growth Officer at SMG. With past experience at dunnhumby, Matthew held various roles such as Sales Director, Commercial Director, FMCG Client Director, FMCG Client Manager, Digital Marketing Manager, and Data Manager. Matthew played a pivotal role in developing targeted marketing programs and increasing coupon redemption rates significantly. Matthew holds a BA(Hons) in Marketing with Economics from the University of Stirling and has attended University of Illinois Urbana-Champaign, Lancing College, and Sompting Abbotts for their education.