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Lubomila Jordanova is the Co-Founder and CEO of Plan A, a company that helps businesses achieve their sustainability goals. Lubomila has a long history of working in the sustainability field and has held positions at several notable organizations, including the German Marshall Fund, the BMW Foundation Herbert Quandt, and Satgana. Jordanova is a graduate of the St. Gallen Symposium and has a degree in business administration from the University of Cologne.

Lubomila Jordanova has a Masters in Management from The London School of Economics and Political Science (LSE), an exchange from Esade in Management, a Masters from CEMS - The Global Alliance in Management Education, and IBML (International Business and German) from Aston University.