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Sonal Panchal Patel is an experienced CRM Manager with a career spanning over 15 years in customer relationship management and engagement. Currently serving as CRM Manager at Places for People since July 2024, Sonal previously held the same title at Hollywood Bowl Group Plc from July 2020 to July 2024. Prior roles include Engagement CRM Manager at Rail Delivery Group from November 2017 to July 2020 and various positions at Whitbread from October 2009 to November 2017, including Channel Executive and E-CRM Executive for Restaurants. Earlier in the career, Sonal worked as a Sales & Revenue Coordinator at Hilton Hotels from November 2007 to June 2009.