Jennifer Cowen is the current Head of Brand at Placer.ai. Prior to this, they were the Marketing Director at SAM Seamless Network from November 2020 to December 2021. Before that, they were the VP of Marketing at HARBO Technologies Ltd from February 2019 to October 2020.
Jennifer has extensive experience in marketing, with a focus on digital presence, marketing collateral, visual redesign, email engagement, and tradeshow management. Jennifer has also initiated and overseen rebranding processes and implemented website redesigns.
In their role as VP of Marketing at HARBO Technologies Ltd, Jennifer built the digital marketing infrastructure from scratch, including lead tracking, PPC, SEO, and organic social media across four platforms. Jennifer also increased the company's brand presence through targeted content on digital platforms such as videos, long form content, and ads.
Jennifer is also responsible for composing and editing all external content for both marketing and executive communications. This includes blogs, case studies, emails, presentations to clients and investors, technical abstracts, and business proposals. In addition, they oversee all aspects of design, including product packaging, digital and print marketing materials, and video storyboards.
Finally, Jennifer supports investor relations and fund raising activities by introducing and presenting HARBO to VC firms, developing strategic relationships, and corresponding with investors.
Jennifer Cowen has a Master of Public Administration (MPA) from the University of Southern California, where they also earned a Graduate Certificate in Public Policy. Jennifer has a Bachelor of Arts in Music from George Mason University. Jennifer has also completed Leadership Development training from the Israel Leadership Institute.
Their manager is Ethan Chernofsky, VP, Marketing.
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