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Sidorela Markaj is an accomplished content management professional currently serving as the Head of Content Management for the Online Shop at PKZ Burger-Kehl & Co. AG since January 2022. Responsibilities include overseeing content production, managing product information, ensuring control mechanisms, leading staff, optimizing backend workflows, and contributing to the online shop's development. Prior experience includes positions at Ex Libris AG, where Sidorela handled B2B customer service and complaint resolution, and roles in retail sales and administration at Maison Carat SA and Pasito - Fricker AG, among others. Sidorela holds a Handelsdiplom Dip. Kauffrau/Kaufmann VSH in General Office Activities and has completed specialized training in retail.