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Masuko is the Founder & CEO of 4P’s CORPORATION, which he started with Sanae Takasugi. The first Pizza 4P’s opened its door to begin their journey of wowing diners in 2011. Masuko sets the company’s strategy to “make the world smile for peace” and drives Pizza 4P’s mission to create a world where anyone can experience the “taste” of long-lasting happiness. Masuko has shared globally about entrepreneurship, how he delivers the peace platform through his 26 restaurants and growing, and received numerous distinctions such as the World’s 50 Best Restaurants by Monocle, Entrepreneur Award at the Tokyo New Business Conference, and notable mentions in world-renowned media such as the New York Times, the BBC, and Forbes. An ethos of sustainability, under Masuko’s leadership, Pizza 4P’s is the pioneer in making sustainability a part of everything we do — creating products our customers love with the planet in mind.