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Aika Peto is currently the Founder & Marketing Strategy Consultant at Fact&Fiction Marketing and also serves as the Marketing Director at Pixl8 Group. Prior to these roles, Aika held the position of Marketing Director at Tecknuovo, a technology consultancy. Aika has a strong background in marketing, having worked as the Marketing Director at Trillium and as the Director at Agile Rose Marketing. Aika also has experience in marketing and communications roles at The Chartered Institute of Environmental Health, the Commonwealth Business Council, and Brakes. Aika holds a BA in Philosophy from the University of Warwick and a CIM Diploma in Marketing/Marketing Management from the London School of Marketing.