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Katya M. is a seasoned professional with extensive experience in consumer insights and research strategy across various sectors. Currently serving as Senior Manager of UK Consumer Insights at Aristocrat Gaming since March 2022, Katya previously held the title of Head of Insights at Grainger Canada, where a Voice of the Customer Program was developed to enhance customer service and identify growth opportunities. Prior roles include Associate Vice President of Innovation at Research Strategy Group, where consultancy was provided to multinationals, and earlier positions involved managing research studies that informed brand strategies. With a solid educational foundation including a Master of Environmental Studies from the University of Waterloo and a Bachelor of Science in Hospitality Management, Katya combines strong analytical skills with practical hospitality industry experience.